Most agents will tell you what your home is worth and hand you a sign. I want to know where you're going, what winning actually means, and then build a strategy around that — not around a generic playbook.
Most sellers get a CMA, a sign in the yard, and a prayer. I do something different. Before we talk list price, I want to understand your goals, your timeline, and what success actually looks like for you — because a seller who needs to close by a specific date and a seller chasing maximum price are not the same seller, and they don't need the same strategy. Here's how I approach it differently across six dimensions.
Automated valuations are frequently wrong in Louisville — especially in neighborhoods where two streets over is a completely different market. I've seen Zillow Zestimates that were $80,000 off on properties I know well. Pricing is both the most important decision you'll make and the one most agents get wrong — either because they don't know the micro-market, or because they told you what you wanted to hear to get the listing. I won't do either. My Pricing Intelligence Brief gives you a real number, real evidence, and an honest conversation about what the market will actually support.
The goal isn't to get your home listed. It's to get it sold — at the right price, on the right timeline, with the least amount of pain. This questionnaire starts that conversation. It tells me what matters most to you before we ever talk about list price. And everything we do from that point forward is built around your answer.
Fill out the questionnaire before we meet. The more honest you are, the better I can represent you. It takes about 10 minutes and it changes the entire quality of our first conversation.
No pressure, no pitch. Just an honest conversation about what you're trying to accomplish and whether I'm the right fit. I'll tell you straight either way.
Text or email — Doug will get back to you within one business day.